PARTNERSHIP WITH TONY ELUMELU FOUNDATION WILL LIFT CREATIVE INDUSTRIES - MINISTER
The partnership between the Federal Ministry of Information and
Culture and the Tony Elumelu Foundation will help to re-position the
Creative Industries in Nigeria, the Minister of Information and
Culture, Alhaji Lai Mohammed, has said.
Speaking at a ceremony for the signing of the Memorandum of
Understanding (MoU) between the Ministry and the Foundation in Lagos
on Tuesday, the Minister expressed the strong belief that the
collaboration will be the much-needed catalyst to transform the
country's Creative Industries to a Creative Economy.
''The MoU contained details of how we will work together to execute
our partnership. More specifically, the areas of collaboration will
include the creation of an enabling business environment for the
creative industries with such incentives as easy access to finance;
the structuring of the Creative Industries to enable it generate
independent revenues locally and also boost exports to increase
Nigeria's foreign exchange earnings; and comprehensive statistics
about the Creative Industries, including its size and projections, to
guide potential local and foreign investors,'' he said.
Alhaji Mohammed said an innovative part of the collaboration ''is the
plan to convene a Creative Economy Task Force to map the Creative
Industries to provide a better picture of what is happening on the
ground and help inform policy development'', adding: ''We also plan to
measure the economic contribution of these industries to the Nigerian
economy and provide a blueprint for action.''
He explained that the agreement was part of efforts by the Federal
Government to ensure that the Creative Industries become a major
factor in the ongoing diversification of the country's economy.
''To reap the full potentials of the Creative Industries, we realized
early on that we will need to reach out to organizations that have the
capacity and the drive to assist us in achieving our goals,
organizations that can utilize their business knowledge, network and
technical expertise to assist the Ministry in the development of
Nigeria’s Creative Industries.
''This explains why we entered into discussions with the Tony Elumelu
Foundation and the British Council. The discussions have now yielded
fruits. On Aug. 24th 2016 in Edinburgh, Scotland, we signed an MoU
with the British Council. And today, we are signing another MoU with
the Tony Elumelu Foundation. Together, we will work to re-position the
Creative Industries in Nigeria,'' the Minister said.
He said provision must be made for concrete benchmarks ''to measure
our progress in the implementation of this MoU'' to ensure that ''by
the time we conclude the initial two-year period of this historic
collaboration, no one will need to strain his eyes to see the
achievements''.
Alhaji Mohammed said efforts to lift the Creative Industries have
received support at the highest level of the Administration, adding:
''Last week, at an evening of conversation with the youth, President
Muhammadu Buhari not only rallied support for the sector, he also
directed that such support must reflect in the budget of the Ministry
of Information and Culture in 2017.''
He commended the Chairman of the Foundation, Mr Tony Elumelu, for
throwing his full weight, and that of his Foundation, behind the idea
of a partnership between the Ministry and the Foundation to rejuvenate
the Creative Industries, which range from advertising, architecture,
the art and antiques market, crafts, design, fashion, film,
interactive leisure and software, music, the performing arts and
publishing to Radio and Television.
For his part, Mr. Elumelu hailed the Minister for the partnership
initiative, and assured that even more of his colleagues in the
private sector would support the Creative Industries once they are
properly structured.
The ceremony for the signing of the MoU by the Minister and Mr.
Elumelu, which was held at the National Theatre, was attended by major
industry players, including Nollywood and music stars and Comedians,
as well as beneficiaries of the Tony Elumelu Entrepreneurship
Programme, which aims to identify, over 10 years, a total of 10,000
African start-ups and entrepreneurs with ideas that can generate at
least 1,000,000 new jobs and contribute at least 10 billion dollars in
new annual revenues across Africa.
Segun Adeyemi
SA to Hon Minister of Information and Culture
Lagos
Oct. 4th 2016
The partnership between the Federal Ministry of Information and
Culture and the Tony Elumelu Foundation will help to re-position the
Creative Industries in Nigeria, the Minister of Information and
Culture, Alhaji Lai Mohammed, has said.
Speaking at a ceremony for the signing of the Memorandum of
Understanding (MoU) between the Ministry and the Foundation in Lagos
on Tuesday, the Minister expressed the strong belief that the
collaboration will be the much-needed catalyst to transform the
country's Creative Industries to a Creative Economy.
''The MoU contained details of how we will work together to execute
our partnership. More specifically, the areas of collaboration will
include the creation of an enabling business environment for the
creative industries with such incentives as easy access to finance;
the structuring of the Creative Industries to enable it generate
independent revenues locally and also boost exports to increase
Nigeria's foreign exchange earnings; and comprehensive statistics
about the Creative Industries, including its size and projections, to
guide potential local and foreign investors,'' he said.
Alhaji Mohammed said an innovative part of the collaboration ''is the
plan to convene a Creative Economy Task Force to map the Creative
Industries to provide a better picture of what is happening on the
ground and help inform policy development'', adding: ''We also plan to
measure the economic contribution of these industries to the Nigerian
economy and provide a blueprint for action.''
He explained that the agreement was part of efforts by the Federal
Government to ensure that the Creative Industries become a major
factor in the ongoing diversification of the country's economy.
''To reap the full potentials of the Creative Industries, we realized
early on that we will need to reach out to organizations that have the
capacity and the drive to assist us in achieving our goals,
organizations that can utilize their business knowledge, network and
technical expertise to assist the Ministry in the development of
Nigeria’s Creative Industries.
''This explains why we entered into discussions with the Tony Elumelu
Foundation and the British Council. The discussions have now yielded
fruits. On Aug. 24th 2016 in Edinburgh, Scotland, we signed an MoU
with the British Council. And today, we are signing another MoU with
the Tony Elumelu Foundation. Together, we will work to re-position the
Creative Industries in Nigeria,'' the Minister said.
He said provision must be made for concrete benchmarks ''to measure
our progress in the implementation of this MoU'' to ensure that ''by
the time we conclude the initial two-year period of this historic
collaboration, no one will need to strain his eyes to see the
achievements''.
Alhaji Mohammed said efforts to lift the Creative Industries have
received support at the highest level of the Administration, adding:
''Last week, at an evening of conversation with the youth, President
Muhammadu Buhari not only rallied support for the sector, he also
directed that such support must reflect in the budget of the Ministry
of Information and Culture in 2017.''
He commended the Chairman of the Foundation, Mr Tony Elumelu, for
throwing his full weight, and that of his Foundation, behind the idea
of a partnership between the Ministry and the Foundation to rejuvenate
the Creative Industries, which range from advertising, architecture,
the art and antiques market, crafts, design, fashion, film,
interactive leisure and software, music, the performing arts and
publishing to Radio and Television.
For his part, Mr. Elumelu hailed the Minister for the partnership
initiative, and assured that even more of his colleagues in the
private sector would support the Creative Industries once they are
properly structured.
The ceremony for the signing of the MoU by the Minister and Mr.
Elumelu, which was held at the National Theatre, was attended by major
industry players, including Nollywood and music stars and Comedians,
as well as beneficiaries of the Tony Elumelu Entrepreneurship
Programme, which aims to identify, over 10 years, a total of 10,000
African start-ups and entrepreneurs with ideas that can generate at
least 1,000,000 new jobs and contribute at least 10 billion dollars in
new annual revenues across Africa.
Segun Adeyemi
SA to Hon Minister of Information and Culture
Lagos
Oct. 4th 2016
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